The CEO of Sainsbury’s is Mike Coupe. He has exchanged many messages on the current pandemic and the company’s role in it.
He has reiterated that Sainsbury’s is not profiting from high prices and are committed to ensuring products become more affordable for shoppers. Sainsbury’s has invested £1 billion in lowering prices and has recently introduced thousands of products to their Value range, all priced at no more than £1. Mike Coupe has said that while Sainsbury’s is doing all it can to provide low prices now, they remain committed to keeping prices that way long into the future.