Pakistan’s state-run media organization Radio Pakistan is suffering from a severe financial deficit due to outdated infrastructure and management problems. The deficit has reached Rs. 17 million with no signs of improvement in sight.
The government has taken steps to cut back on costs by streamlining the budget and consolidating services, but this has had little impact on the deficit. Furthermore, the radio station has been facing a major decline in its advertising revenue due to the emergence of new media channels.
In order to address the issue, Pakistan’s Ministry of Information and Broadcasting has proposed various reforms such as reducing the workforce and selling off certain assets. Additionally, the government is also exploring potential partnerships with private media outlets in order to increase revenue.