MICE stands for Meetings, Incentives, Conferencing, and Exhibitions – a type of tourism whose primary purpose is to bring people together for a special event or purpose such as a convention, seminar, or trade show. MICE is one of the fastest-growing travel sub-sectors in the world with some estimates forecasting an 8% higher revenue from global MICE events in 2020. Industry analysts attribute much of this growth to rising international business travel and the expansion of both the corporate and leisure travel markets. Furthermore, technology advancements and new trends not only drive new products but also open up new demand to this industry. As a result, more countries and destinations offer MICE services and actively compete for MICE events to attract tourist spending.
A detailed market research report on Global MICE Market available at: https://www.themarketreports.com/report/global-mice-market-research-report
This report aims to provide a comprehensive presentation of the global market for MICE, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding MICE.
In the Indonesian market, Major participants are PT Pamerindo Indonesia, GEM Indonesia, Debindo-ite, Melali Mice, Association of The Indonesia Tours & Travel Agencies, Indonesian Congress and Convention Association, Indonesian Exhibition Companies Association and Jakarta Convention & Exhibition Bureau, etc.
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