Digital Out of Home or DOOH refers to digital media used for marketing purposes outside of the home. This excludes TV advertising and radio advertising, but includes digital signage.
The global Digital OOH market size is projected to reach US$ 36230 million by 2028, from US$ 20750 million in 2021, at a CAGR of 8.1% during 2022-2028.
Fully considering the economic change by this health crisis, Transit Advertising accounting for % of the Digital OOH global market in 2021, is projected to value US$ million by 2028, growing at a revised % CAGR from 2022 to 2028. While BFSI segment is altered to an % CAGR throughout this forecast period.
China Digital OOH market size is valued at US$ million in 2021, while the North America and Europe Digital OOH are US$ million and US$ million, severally. The proportion of the North America is % in 2021, while China and Europe are % and respectively, and it is predicted that China proportion will reach % in 2028, trailing a CAGR of % through the analysis period 2022-2028. Japan, South Korea, and Southeast Asia are noteworthy markets in Asia, with CAGR %, %, and % respectively for the next 6-year period. As for the Europe Digital OOH landscape, Germany is projected to reach US$ million by 2028 trailing a CAGR of % over the forecast period 2022-2028.
With industry-standard accuracy in analysis and high data integrity, the report makes a brilliant attempt to unveil key opportunities available in the global Digital OOH market to help players in achieving a strong market position. Buyers of the report can access verified and reliable market forecasts, including those for the overall size of the global Digital OOH market in terms of revenue.
Overall, the report proves to be an effective tool that players can use to gain a competitive edge over their competitors and ensure lasting success in the global Digital OOH market. All of the findings, data, and information provided in the report are validated and revalidated with the help of trustworthy sources. The analysts who have authored the report took a unique and industry-best research and analysis approach for an in-depth study of the global Digital OOH market.
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Digital OOH market is segmented by players, region (country), by Type and by Application. Players, stakeholders, and other participants in the global Digital OOH market will be able to gain the upper hand as they use the report as a powerful resource. The segmental analysis focuses on revenue and forecast by Type and by Application for the period 2017-2028.
Segment by Type
- Transit Advertising
- Street Furniture Advertising
Segment by Application
- IT and Telecom
- Automotive and Transportation
- Consumer Goods and Retail
- Government and Utilities
- Clear Channel Outdoor
- Focus Media
- Lamar Advertising
- Outfront Media
- Global (Exterion Media)
- Apg Sga
- Publicis Groupe (Metrobus)
- Ocean Outdoor
- Adams Outdoor Advertising
- Capitol Outdoor
- Blue Outdoor
- Primedia Outdoor
- Lightbox Ooh Video Network
- Captivate Network
- Burkhart Advertising
- Euromedia Group
- Stott Outdoor Advertising
- Tom Group
- White Horse Group
- Phoenix Metropolis Media
- Balintimes Hong Kong Media
Production by Region
- North America
Consumption by Region
- North America (United States, Canada)
- Europe (Germany, France, U.K., Italy, Russia)
- Asia-Pacific (China, Japan, South Korea, India, Australia, China Taiwan, Indonesia, Thailand, Malaysia)
- Latin America (Mexico, Brazil, Argentina)
- Middle East & Africa (Turkey, Saudi Arabia, UAE)
Mr. Shirish Gupta
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