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Period Panties (Menstrual Underwear) Market is Expected to Clock a Notable 35.3% CAGR During the 2022-2028

Panties in American English (typically called knickers in British English) are a form of underwear usually worn by women for Cross-dressing or for other reasons. Most of period panties provide leak-proof protection; some can actually be worn instead of a pad or tampon.

Due to the COVID-19 pandemic, the global Period Panties (Menstrual Underwear) market size is estimated to be worth US$ 319.3 million in 2021 and is forecast to a readjusted size of US$ 2636.6 million by 2028 with a CAGR of 35.3% during the forecast period 2022-2028. Fully considering the economic change by this health crisis, the Europe Period Panties (Menstrual Underwear) market is estimated at US$ million in 2022, while the United States and China are forecast to reach US$ million and US$ million by 2028, respectively. The proportion of the United States is % in 2022, while Chinese percentage is %, and it is predicted that China market share will reach % in 2028, trailing a CAGR of % through the analysis period. As for the Europe Period Panties (Menstrual Underwear) landscape, Germany is projected to reach US$ million by 2028. and in Asia, the notable markets are Japan and South Korea, CAGR is % and % respectively for the next 6-year period.

North America is the largest consumption place, with a consumption market share nearly 50%. Following Europe is the second largest consumption place with the consumption market share of about 30%. Key period panties (menstrual underwear) participant Include THINX, Knixwear, Modibodi, Dear Kate, Ruby Love and Aisle. THINX is the largest player, with about 30% market share in global.In terms of product, brief is the largest segment, with a share over 80%. And in terms of application, the largest application is women (25-50), followed by girls (15-24).

This report focuses on Period Panties (Menstrual Underwear) volume and value at the global level, regional level, and company level. From a global perspective, this report represents overall Period Panties (Menstrual Underwear) market size by analysing historical data and future prospect. Regionally, this report focuses on several key regions: North America, Europe, Japan, China and Australia, etc.

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The research report includes specific segments by region (country), by manufacturers, by Type and by Application. Each type provides information about the production during the forecast period of 2016 to 2027. by Application segment also provides consumption during the forecast period of 2016 to 2027. Understanding the segments helps in identifying the importance of different factors that aid the market growth.

Segment by Type

  • Brief
  • Boyshort
  • Hi-Waist
  • Others

Segment by Application

  • Women (25-50)
  • Girls (15-24)

By Company

  • Knixwear
  • Modibodi
  • Dear Kate
  • Ruby Love
  • Aisle

Production by Region

  • North America
  • Europe
  • China

Consumption by Region

  • North America (United States, Canada)
  • Europe (Germany, France, U.K., Italy, Russia)
  • Asia-Pacific (China, Japan, South Korea, India, Australia, China Taiwan, Indonesia, Thailand, Malaysia)
  • Latin America (Mexico, Brazil, Argentina)
  • Middle East & Africa (Turkey, Saudi Arabia, UAE)


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