The Swedish Armed Forces have paid for a pro-LGBTQ advert in one of many nation’s main newspapers, that includes troopers standing beneath a rainbow flag. The marketing campaign has provoked some fiery discussions on-line.
The front-page advert within the Svenska Dagbladet every day includes a group of troopers in full fight gear, one holding a big rainbow flag.
The textual content on the prime of the picture reads, “A flag value defending,” and, in smaller print beneath, it says, “We defend human rights, equality for all, and our proper to stay as we select.”
The advert was revealed forward of the week-long Stockholm Pleasure pageant, which kicks off this Monday.
— Patrik Oksanen (@patrikoksanen) July 31, 2021
Its liberal portrayal of the nation’s armed forces has led to heated debate on-line. Some argued that the army shouldn’t be concerned in activism, particularly when it’s paid for with taxpayers’ cash.
“Shouldn’t the military defend Sweden’s borders, vital websites and all of Swedish life? Rights are the duty of politicians, aren’t they?” one individual requested on Twitter.
“Can we please have a single establishment that isn’t politicized and riddled with activism? I don’t suppose it’s a very excessive requirement,” one other wrote.
Others didn’t take into account the advert controversial. “Many right here appear to suppose that treating homosexuals as equals and defending the nation are the other issues. Why is that?” one person mentioned.
One other commenter dismissed the critics as homophobes. “Do you notice that youthful generations see you as dinosaurs?” he wrote. “No one listens to you anymore.”
Additionally on rt.com
The Swedish Military repeatedly locations pro-LGBTQ advertisements throughout Pleasure occasions. In 2017, it posted a picture of rainbow-colored shoelaces on military boots.
In 2018, it ran a recruitment marketing campaign underneath the slogan “We don’t all the time march straight,” and, a 12 months later, underneath the tag line “Come as you’re.” The 2018 advert featured posters of troopers making use of rainbow-hued camouflage to their faces.
WE DON'T ALWAYS MARCH STRAIGHT. Males oavsett när eller var vi marscherar står vi alltid upp för din rätt att leva som du vill, med den du vill. Läs mer: https://t.co/bSBtWpUIjK #svfm #EuroPride pic.twitter.com/cMRH4vctRG
— Försvarsmakten (@Forsvarsmakten) July 30, 2018
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